Smartphone users expect everything they need to be just a few screen taps away, wherever they are and conference delegates are no exception. It also makes their money go further.
Local businesses will be keen to design and publish special offers to reach the thousands of business tourists looking for ways to spend their money and free time, which means delegates get the best the destination can offer, for a great price. Last year, over 118,000 delegates visited Bournemouth. That’s a huge market for local firms to tap into, leading to plenty of choice and some very competitive deals for visitors.
Business Events Bournemouth has teamed up with Bournemouth Town Centre Business Improvement District (BID) to develop and launch an exciting new app to attract more customers to the town centre. Launched this month, the Bournemouth app will create a new channel for local businesses to promote deals and special offers to the many thousands of people coming to attend business and consumer events in Bournemouth.
Conference delegates, staff, exhibitors and other visitors will be able to download the app free to their Apple or Android smart devices to help plan their visit and create their own itinerary for exploring the town.
“Now, with the new app, local businesses will be able create targeted offers relevant to events and the audiences who attend,” says Business Events Bournemouth’s Manager, Karina Gregory. “Delegates and visiting members of the public expect to have everything they need for their visit, on tap, on their smartphone. Our new app puts Bournemouth in their pocket, giving plenty of options to make the most of their visit and choose how and where to spend their money wisely.
“By providing a destination app we are giving visitors a more directed and focused experience that works faster than browsing a mobile website. Once they download it to their phone, the things they value most are in immediate reach,” says Simon Richards, Reservations Manager at Business Events Bournemouth. “Most of the data for the destination will live on the visitor’s phone, rather than relying on fluctuating internet and wi-fi signals.
And we can keep tuning the content to reflect the way people use the app – the more we learn about our visitors’ interests and preferences, the more relevant the content will be to their experience.”