Bournemouth is gearing up to welcome a succession of conferences, trade and consumer shows at Bournemouth International Centre and Bournemouth Pavilion throughout 2017.
Venue operator and social enterprise BH Live estimates this will bring around 44,000 delegates to the region, worth at least £37 million to the local economy through business tourism – and more events are in the pipeline.
The programme also includes more than 400 additional events spanning the arts, sport, ballet, opera, comedy, variety, rock and pop, expected to contribute an extra £10 million to the local economy though cultural tourism.
This supports in the region of 4,000 local jobs.